INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profiling in the Shoprite, different motivational tools used on the psychographic profiling by Shoprite, if staff preferred leave period and participation in decision making has motivational effect on psychographic profiling performance of Shoprite and the most effective psychographic profilingal incentives by Shoprite. The study employed the survey descriptive research design. A total of 100 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that level of psychographic profiling in the Shoprite is high. The findings also revealed that AIOs, personality, values and lifestyle are among the different motivational tools used on the psychographic profiling by Shoprite. The findings further revealed that behavior, attitudes and AIOs are among the most effective psychographic profilingal incentives by Shoprite. The study recommend sales companies should endeavor to profile their customers properly psychographically so as identify what they prefer most and how best they want to be attended to in order to enhance sales and serve their customers better.
Related Project Materials
THE IMPACT OF VOCATIONAL EDUCATION AND TRAINING ON SOCIOECONOMIC EMPOWERMENT OF YOUTH IN MUKURU (2011 – 2015)
ABSTRACT
Youth unemployment is a common phenomenon in many informal settlements in Ken...
ASSESSMENT OF EARLY CHILDHOOD CARE EDUCATION PROVIDERS’ ADHERENCE TO THE PROVISIONS OF THE NATIONAL MINIMUM STANDARDS ON EARLY CHILDHOOD EDUCATION
ABSTRACT
The study was designed to find out the extent to which the Early Childhood Care Education prov...
THE NEED FOR_A DISASTER MANAGEMENTC ENTRE
BACKGROUND TO THE STUDY CENTRE
Disaster means a progressive or sudden, widespread or localised, natural or human caused occurrence which...
EVALUATION OF THE BINDING PROPERTIES OF ENZYME - HYDROLYZED CASSAVA STARCH IN CHLOROQUINE PHOSPHATE TABLET FORMULATIONS
ABSTRACT
Starch is a major carbohydrate, easily extractable from various sources like cassava, maize, potato etc which find wide applicat...
IMPACT OF STAFF DEVELOPMENT IN EFFECTIVE MANAGEMENT OF GOVERNMENT PARASTATALS
BACKGROUND TO THE STUDY
Tuoyo (1982) pointed out the electricity occupies a strategic position in the social and indust...
THE INFLUENCE OF PEER RELATIONSHIPS ON THE DEVELOPMENT OF SOCIAL SKILLS IN EARLY CHILDHOOD
Abstract: This study explores the influence of peer relationships on the development of social skills in ear...
THE ROLE OF TALENT PIPELINES IN RECRUITMENT PLANNING
Abstract 23: THE ROLE OF TALENT PIPELINES IN RECRUITMENT PLANNING
This study explores the role of talent pipelines in recruitment plannin...
THE IMPACT OF GLOBALIZATION ON VOCATIONAL JOB MOBILITY
Abstract: The impact of globalization on vocational job mobility is significant in shaping...
ASSESSING THE IMPACT OF EARLY CHILDHOOD EDUCATION ON REFUGEE INTEGRATION
ABSTRACT: This study assessed the Impact of Early Childhood Education on Refugee Integration. The objectives...
ASSESSMENT OF DIET QUALITY OF UNDERGRADUATE STUDENTS OF THE UNIVERSITY OF IBADAN RESIDING WITHIN AGBOWO COMMUNITY IN RELATION TO THEIR FOOD ENVIRONMENT
Background of the study
The eating patterns and nutritional condition of college students are cru...
