INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profiling in the Shoprite, different motivational tools used on the psychographic profiling by Shoprite, if staff preferred leave period and participation in decision making has motivational effect on psychographic profiling performance of Shoprite and the most effective psychographic profilingal incentives by Shoprite. The study employed the survey descriptive research design. A total of 100 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that level of psychographic profiling in the Shoprite is high. The findings also revealed that AIOs, personality, values and lifestyle are among the different motivational tools used on the psychographic profiling by Shoprite. The findings further revealed that behavior, attitudes and AIOs are among the most effective psychographic profilingal incentives by Shoprite. The study recommend sales companies should endeavor to profile their customers properly psychographically so as identify what they prefer most and how best they want to be attended to in order to enhance sales and serve their customers better.
Related Project Materials
ATTITUDE OF MOTHERS TOWARDS IMMUNIZATION IN IKPOBA-OKHA LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
This study is attempted to provide a general information and knowledge about the attitude of mothers toward...
Locus of Control and Risky Sexual Behaviour Among Nigerian Undergraduates: The Moderating Role of Age, Family Type and Peer Pressure
Abstract
Studies have looked at how adolescents' health locus of control affects their risky sexual behaviour, but the current study...
ECONOMICS OF OIL PALM SEEDLINGS PRODUCTION.
ABSTRACT
The study determined the economics of oil palm seedlings production in Edo South Senatorial district, Edo Stat...
URBAN DYNAMICS AND CRIME CONTROL
ABSTRACT
This research is essentially a descriptive one bearing in mind that peevishly and work has gon...
CAUSES AND EFFECT OF MALARIA AMONG CHILDREN
ABSTRACT
The aim of this study was to determine the causes and effect of malaria among children in Beni...
EVALUATION OF ICT-BASED INFORMATION RESOURCES AND SERVICES UTILIZATION IN PRIVATE UNIVERSITY LIBRARIES IN ENUGU STATE, NIGERIA
EXCERPT FROM THE STUDY
The availability of information and communication technology (ICT) facilities i...
TOURISM AND ITS IMPACT IN ALLEVIATING POVERTY IN NIGERIA
EXCERPT FROM THE STUDY
Tourism is travel for pleasure or business; also the theory and practice of t...
ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
ABSTRACT
A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both intern...
THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MARKETING FIRMS IN LAGOS
STATEMENT OF RESEARCH PROBLEM
It has always been a problem to ascertain whether or not advertising has any correl...
BENEFITS OF EARLY CHILDHOOD EDUCATION ON COMMUNITY INVOLVEMENT
ABSTRACT: The benefits of early childhood education on community involveme...
